Established in 2002, 7^th Sense is a full-service research business with a core expertise in the automotive sector. The company is headquartered n Bingham Farms, Michigan and has an office in Redondo Beach, California.

7^th Sense offers clients qualitative, quantitative, ethnographic and custom blended methods.

Radius said the acquisition of 7^th Sense would strengthen its research and consulting capabilities, which include the company’s brand growth methodology. The financial terms of the deal were not disclosed. 

The move follows Radius's acquisition of London-based Strive Insight in January of this year, expanding its geographical reach.

The UK business of 7th Sense recently spun off from the rest of the company following a management buyout. 

Chip Lister, managing director, Radius Global Market Research (pictured), said: “7th Sense’s approach to consumer understanding complements our mission. Their capabilities in the analytical and intuitive aspects of human experience will bring an added layer of depth to the insights we provide our clients. Together, we can offer a broader range of qualitative, quantitative, and mixed-method solutions that make a meaningful impact.”

Mike Alcock, principal, 7^th Sense, said: “Joining Radius gives us the opportunity to broaden our impact and help even more clients unlock the potential within their brands. Radius’s growth strategy, and our shared commitment to insights-driven success, makes this partnership a natural fit. Together, we’ll continue delivering intuitive, actionable insights that help our clients grow.”