The product offers retailers the ability to combine RapidBlue Shopper Analytics visitor data with sales information from point-of-sale equipment.

RapidBlue says that by understanding the combination of data available, retailers have the possibility of analysing how many shopper visits are not resulting in sales.

”Previously any retail store visit not resulting in a purchase has been left unanalysed. In fact, no record of a ‘non-purchase’ shopping trip has even existed. Now, retailers can understand the difference in shopping trips resulting in a purchase and those resulting in a missed opportunity,” said Sampo Parkkinen, COO, RapidBlue Solutions.