Rajan (pictured) joins the company from Vision Critical, where he was global vice-president of research and consulting, working with clients in sectors including telecoms and finance.

He is the agency’s first appointment in the Asia-Pacific region, and will help to develop hybrid quantitative and qualitative methodologies and support client projects globally.

Matt Kleinschmit, chief executive and founder, Reach3 Insights, and former Vision Critical exec, said: “Bala is joining us at a crucial time, as an increasing number of multi-national companies are reaching out to us wanting to understand the impact of the Covid-19 crisis on their customers.

“Bala’s deep experience in global research as well as his expertise in community-based approaches will be a huge asset as we help clients take advantage of in-the-moment mobile messaging-based insight solutions to understand how consumer sentiment, behaviours and routines may have changed.” 

Headquartered in Chicago, Reach3 is part of Reid Campbell Group and a sister company to Rival Technologies.