Dwyer (pictured) joins the company from education app Top Hat, where she was vice-president.

Prior to that, she was vice-president of sales at insights company Vision Critical.

In the newly created role, Dwyer will oversee revenue-generating functions for Reid Campbell Group’s two operating companies. She will be based in Toronto.

Andrew Reid, chief executive and founder of Rival Technologies, said: “I’ve known Jacquie for a long time and her track record in sales leadership is nothing short of impressive. Her expertise in both enterprise sales and customer insights will help us meet the growing demand in the market for Mobile Communities and other Rival and Reach3 solutions.”    

Matt Kleinschmit, chief executive and founder of Reach3 Insights, added: “Jacquie’s leadership will help us bring our conversational, mobile messaging-based approach and technology to global brands that need it now.”