The agreement between the two companies will provide their clients with single-source digital behavioural information from RealityMine and transaction data from Rippll’s open banking technology.

This will give customers the ability to examine the relationship between users’ digital behaviour and confirmed financial transactions, delivering insight into the impact of online activity on real-world spend.

Billy Grant, head of product at RealityMine, said: “We’ve admired Rippll for some time and are delighted to be partnering with them.

“Not only do we share a belief that data collection should be transparent and see users fairly rewarded for what they choose to share, we also view opt-in, single source measurement as the foundation on which researchers, advertisers and media owners need to make decisions.”

Doug Chisholm, chief executive of Rippll, said: “We are very excited by the partnership as we believe that the combination of user behaviour with actual spend data makes for the holy grail in consumer analytics.”