The tools, called Recollective Connect and the Recollective Qualtrics Integration, will help market research agencies and brands to engage with their research participants.

Recollective Connect will support community home pages and forums, the visibility and access to external surveys and expedite the launch of qualitative studies within the Recollective platform.

The Recollective Qualtrics Integration will allow users to import Qualtrics participant data into the Recollective platform and guide participants to complete Qualtrics surveys.

Alfred Jay, chief executive at Recollective, said: “With the introduction of Recollective Connect, we’re providing organisations with a powerful and innovative capability to easily create and manage an interactive home for their research respondents.

“Connect makes it easy and affordable to engage communities at scale and improve their brand experience.”