The deal covers ABC affiliate WKOW in Madison, Wisconsin and Texan affiliates KTTC (NBC) and KXLT (Fox) broadcasting in Rochester, Austin and Minnesota-Mason City, Iowa.

Chuck Roth, director of business administration for Quincy, said: “We have used Rentrak in the past for various studies outside of the traditional four sweeps and we have been pleased with their process and approach. They have been easy to work with and prompt with providing the information. We felt the time was right to add their full service in two of our markets, and look forward to expanding our relationship with them.”