Report highlights ‘democratisation’ of research in product teams

US – The majority of product divisions have at least one dedicated user experience (UX) researcher, and most report that their company has a democratised research culture, according to a study from UX research platform Maze.

Concept testing

The survey found that 82% of product organisations within companies have at least one dedicated UX researcher.

Additionally, 64% of respondents reported that their organisation has a democratised research culture – meaning that researchers, designers, product managers, and marketers conduct research.

The findings from the Continuous Research Report 2023 are based on a survey Maze ran in partnership with Atlassian between June and July 2022, collecting responses from 603 professionals with experience conducting research within product organisations, including researchers, designers and product managers.

The majority of product professionals who completed the survey ( 83%) agreed that research should be conducted at each stage of the product development process, and 60% agreed that recommendations from research findings inspire ‘new product opportunities’.

Additionally, 77% of respondents said they conduct a new research study ‘at least monthly’. However, 78% of respondents think that their company doesn’t conduct enough research or could do more studies.

The survey also included a question asking respondents to rate how effective research is in determining decision-making, on a scale of ‘not at all effective’ ( 1 ) to ‘extremely effective’ ( 5 ).

Product teams who conducted research weekly or daily reported more effective decision-making (an effectiveness score of 3.65 ) compared with product teams who conduct research quarterly or yearly (an effectiveness score of 3.24 ).

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts