Sensu, which will be based in MediaCity, Manchester, will focus on helping marketing organisations use insights from digital content, conversation and search alongside traditional research methods.

In the next few months, Sensu will launch several new services and tools, including employer brand tools, share-of-click analysis, and risk tracking and impact assessments.

The company will also develop its services for agency and adviser partners, including evaluating and reporting on the impact of their work and approaches to client insight.

Sensu said it plans to reach £2m annual turnover within the next three years and is looking to make a number of new hires in the coming months.

Steve Leigh, managing director at Sensu, said: “We’ve spent over a decade honing and perfecting our audience insight and reputation management tools, and felt that now is the right time to be launching our own standalone insight services.

“Bringing together the best of the extremely-impressive digital tools on the market, underpinned by our own proprietary software, means that we can offer clients of all shapes and sizes, from small consultancies to multinational organisations, insight and consultancy on a level that has never before been possible.”