The space has been created within the existing offices of digital marketing parent company Rippleffect Group.

The new digital and CATI (computer-assisted telephone interviewing) hub will combine custom recruitment teams and AI-enabled digital recruiters with data collection capabilities by phone and online to provide verified participants for quantitative and qualitative survey research.

Facility manager Tavis Urquhart will be responsible for recruitment, training and client communication, providing on-the-ground support and international market research expertise. Urquhart joined Ronin in 2019, having previously spent three years with The Social Research Centre, a subsidiary of the Australian National University, in Melbourne.

Managing director Simon Glanville commented on the new premises: “We have taken the decision to grow organically, rather than through acquisition, to ensure that industry-leading technology is used by data collection experts and is combined with proven traditional approaches.

“Our clients demand real and verified participants across challenging international audiences, as well as the right methodologies for their needs. We need to ensure that we deliver quality data from business, academic and healthcare experts.

“I am excited by the growth and I believe our new Lancaster research facility will enhance our ability to conduct market research with the right people and assist in our development of internal expert network platforms.”