West (pictured, left) joins Route from CCData to take up the newly create data engineer role, with a remit to help automate and surface Route’s audience data in an accessible manner.

He will report to Ian Wyatt, Route’s chief information officer.

Incekara (pictured, right) also takes up a new role for the organisation, focusing on expanding Route’s insight resource and reporting to Euan Mackay, Route’s general manager.

Previously a senior research associate at Veris Insights, she will help to digest insights from data and promote Route to a wider audience.

Denise Turner, chief executive, Route, said: “We issued an RFP earlier this year for the next contract to start from 2025. We’ll soon be announcing the results of that process, with a solution that will take out-of-home audience research in this country to a new level. These appointments signal our determination to underpin Route data with a best-in-class audience research capability.”