Gershner (pictured) joins the business from research media platform GreenBook, where he was chief revenue officer. Prior to that, he worked at Research Now (now Dynata), Lightspeed and Remesh.

At SampleChain, Gershner will be responsible for leading the development of market strategy and overall growth.

Headquartered in New Orleans, SampleChain uses APIs and algorithms to identify the quality and suitability of survey respondents.

Vignesh Krishnan, founder and chief executive, SampleChain, said: “Matt’s experience in the industry is second-to-none and we are counting on his relationships and knowledge to bring us to the next step.”