Savanta acquires MSI International
The acquisition will see MSI rebrand as Savanta MSI and will become part of the Savanta Americas team, albeit there will be no changes in the day-to-day running of MSI.
MSI will work in sectors such as healthcare, pharmaceutical, investment, insurance, IT and security, and retirement at Savanta.
Paul Strasser, president at MSI International, will continue to run the company, but will report to Vin DeRobertis (pictured), chief executive officer Americas at Savanta.
MSI International is a market research and global strategic marketing business set up in 1988 and headquartered near Philadelphia, US.
The deal for MSI International follows Savanta’s acquisition earlier this year of youth research specialist YouthSight for an undisclosed sum.
DeRobertis said: “We welcome the MSI team to Savanta with open arms. We are excited to expand the footprint on the ground here to compliment the global business Savanta has built.
“We’re joining together with a team of specialist consultants whose focus and values fully align with ours.”
Strasser said: “By joining forces with Savanta, we can strengthen our key values of trust, excellence and teamwork.
“Not only is this exciting for our employees, but our clients too.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments