Savanta expands business tracker to Germany and France

UK – Data, market research and advisory company Savanta has launched its monthly business tracker in France and Germany.

Emma Callaghan

The tracker, which previously ran only in the UK, will survey 1,000 businesses a month in each country, made up of 750 small businesses and 250 larger companies.

Savanta said it hoped the expanded tracker would provide insights into the recovery, resilience and adaptability of businesses in France and Germany.

Emma Callaghan (pictured), senior vice-president business at Savanta, said: “For many clients understanding key business issues in a volatile business environment is a key requirement.

“Savanta’s business tracker monitors changing shifts in sentiment and behaviours among businesses. It’s a cost-effective approach enabling businesses to connect to their audiences and understand the impact of the changing economic and political climate with true insights that help and mitigate the impact of any future business pressures.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts