Blackett (pictured) was previously director of financial services at Dunnhumby, and has held senior roles at companies including Heineken, NatWest and Sainsbury’s.

In his new role, Blackett will be responsible for all consumer research delivery and client servicing at Savanta.

Caroline Hawkings, UK managing director at Savanta, said: “Will is a strategic thinker who knows how to deliver commercially-led insight. He brings a wealth of experience across the grocery, retail, drinks and consumer packaged goods sectors, with some of the world’s largest brands and consultancies.

“I am delighted he has chosen to join the team and his appointment further strengthens our commitment to enable clients to make better decisions.”