Schlesinger has also added online consumer panel, AskingCanadians by Delvinia, to its global portfolio of research technology as part of the deal.

Methodify automates the process of gathering and sharing consumer research data, described as “the time-consuming and expensive parts of the research process”. The announcement of the acquisition coincides with the launch of the revamped Methodify Reimagined.

Delvinia executives Adam Froman (pictured left), Steve Mast and Raj Manocha continue to lead the Methodify and AskingCanadians businesses, plus their respective teams from their HQ in Toronto, Canada. They will partner with Schlesinger to continue to provide customers and new users in emerging markets with an award-winning, self-service marketplace offering a diverse range of research products.

Steve Schlesinger (pictured right), chief executive of the Schlesinger Group, said: “The addition of Methodify and its team’s exceptional talent to Schlesinger’s capabilities brings immediate innovative opportunities for our clients. It reinforces our strategy to continue the digital transformation of marketing research and accelerates our vision to become the global leader in research technology (ResTech) and data solutions for smarter insights.”

Adam Froman, CEO of Delvinia, added: “Methodify is one of the fastest-growing research automation platforms in the industry and AskingCanadians has been the leading data collection business in Canada for over 15 years. We were looking for a partner with the commitment and scale to support our continued growth. Joining Schlesinger Group cements a long-standing relationship and shared vision to reimagine the industry.”

The news follows Schlesinger’s recent acquisition of SaaS platform Telmy and also builds upon its additions of 20|20 Research and Market Cube last year.