The deal will expand Schlesinger’s services to include proprietary online qualitative tools, in addition to three new focus group facilities in Charlotte, Nashville and Miami, bringing its total US facilities to 20. 

20|20 clients will gain access to Schlesinger Group’s panels and data science services for online quantitative.

Schlesinger Group said the deal will be integral to an increased demand for online qual it’s seeing during the Covid-19 outbreak.

Jim Bryson, founder and chair of 20|20, is retiring from the company, while chief executive Isaac Rogers (pictured, right) takes up a new position as chief innovation officer for Schlesinger Group.

Steve Schlesinger, chief executive, Schlesinger Group (pictured, left), said: “Jim Bryson has built a legacy business based on qualitative innovation, research talent, active panels, and a client-focused approach to delivering quality. These attributes support our continued commitment to bringing outstanding research solutions and results to our clients. 20|20’s best-in-class technology will be a welcomed addition to the Schlesinger Group family.”

The terms of the acquisition have not been disclosed. The deal is the latest acquistion for Schlesinger, following its purchase of online sample and survey research firm Market Cube, announced last month.