Schlesinger Group launches virtual facility research tool
The service, ‘Moderate Anywhere’, can be used to host focus groups with respondents in Schlesinger Group’s network of US research facilities, while streaming live two-way video to the moderator.
Clients using the tool can join research sessions via a ‘backroom’ feature and share feedback at the time.
Isaac Rogers, chief innovation officer, Schlesinger Group, said: “We recognised the need for researchers to continue critical in-person projects, but travel restrictions are making this challenging.
“We’ve developed a method to allow real-time up-close streaming of a focus group experience to a moderator and research team located anywhere in the world.”
The company said it is waiving its fees for the tool until 31st July 2021.
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