The team-up between SDL and Webtrends aims to give markets insight into their customers’ digital behaviour and intent in real-time across all channels.

SDL said marketers can conduct multichannel customer analysis and personalise content that directly meet the needs and actions of the customer in the very moment they are engaged with the brand. 

“There are two prerequisites for converting customers – possessing a comprehensive understanding of their needs and offering genuine, engaging experiences while they are in the moment,” said Joe Stanhope, chief strategy officer, SDL Campaign Management & Analytics. “The combination of SDL and Webtrends delivers on these requirements.”