Davis (pictured) will oversee Opinium’s data acquisition and data flow, and was previously senior survey programming consultant at Kantar.

Prior to Kantar, Davis was head of market research technology and data processing at ORC International.

Debbie Shuttleworth has also joined the company’s customer experience team as research director.

Before joining Opinium, Shuttleworth worked at Accent Research, and has also been group director, head of client development, specialist services at Kantar.

James Endersby, chief executive at Opinium, said: “I’m excited to work closely with Ben to unleash further advanced capabilities to support our consultants and our clients.

“It is also incredibly exciting to have Debbie join our ranks, bringing all of her passion, knowledge and experience, especially in the customer experience space.”