Ekstein will be responsible for AppFlyer’s go-to-market efforts in his new role and has worked at the company for five years.

In his previous role, Ekstein was president and general manager for Latin America and Europe, Middle East and Africa.

Oren Kaniel, chief executive and co-founder at AppsFlyer, said: “Gal’s deep understanding of our business, combined with his proven track record of driving growth and fostering strong relationships with our customers, makes him the perfect choice to lead AppsFlyer’s go-to-market into its next chapter.

“As we continue to scale, Gal’s leadership will be pivotal in maintaining our commitment to providing accurate, unbiased, and independent measurement that our customers can trust, while driving sustainable growth and profitability.”