Senior US hire at Beano Brain

UK – Children and families insights company Beano Brain has appointed Audrey Birner as insights director as part of its expansion in the US.

Audrey Birner

Birner (pictured) has a focus on research with Gen Z and Gen Alpha children and young people, and will be tasked with helping the company expand its presence and research work with younger generations in the US.

Prior to joining Beano Brain, Birner was director at The Pineapple Lounge and senior strategist at YPulse.

Beano Brain, which is part of the wider Beano group, including the eponymous magazine, first launched in the UK in 2020 headquartered in London and Dundee.

Pete Maginn, managing director, commercial insight, at Beano Brain, said: “Audrey has a deep passion for youth culture and her ability to turn insights into actionable, business-shaping strategies makes her a perfect fit for Beano Brain.

“This marks an important next step for Beano Brain, and we could not be happier to have such a strong industry expert in the US.” 

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