Sharp fall in consumer confidence in January

UK – There has been a steep five-point drop in consumer confidence in January to an overall score of -22, according to GfK’s Consumer Confidence Index.

Cracked brick wall

The index showed that all measures were down on December’s scores, with the biggest falls coming in people’s perceptions of the general economic situation in the UK.

The measure for the general economic situation of the country during the last 12 months was down seven points to -46, according to the index, which was five points lower than in January 2024.

Expectations for the general economic situation over the next year have dropped eight points to -34, which is 13 points worse than January 2024.

The index measuring changes in personal finances during the last year was down three points at -10, albeit still two points better than in the same month last year.

The forecast for personal finances over the next 12 months was also down three points at -2, which was two points lower than this time last year.

The Major Purchase Index, which measures whether now is the right time to make a major purchase, was down four points to -20, and at the same score as January 2024.

However, the Savings Index rose nine points to a positive score of 30, also three points higher than this time last year.

The survey took place between 2nd and 16th January with a sample of 2,007 UK adults.

Neil Bellamy, consumer insights director at NIQ GfK, said: “New Year is traditionally a time for change, but looking at these figures, consumers don’t think things are changing for the better.

“These figures underline that consumers are losing confidence in the UK’s economic prospects.”

He added: “While the Savings Index on motivation to save money is not included in the calculation of the overall index score, it’s notable that it has leapt nine points in January to +30.

“This sharp increase is unwelcome, because it’s another sign that people see dark days ahead and are therefore thinking of putting money aside for safety.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts