Wood (pictured) was previously head of commercial strategy and offer at Kantar. He had been at Kantar for the past 11 years in a variety of roles and has also worked at GfK.

At BMG Research he will lead its London office with a focus on developing customer and commercial strategy to build client relationships and expansion in the region. 

Managing director and co-founder, Dawn Hands, said: “We are excited to have Simon join the team. He has 18 years of market research experience across business development, programme design and customer experience – I’m confident he’ll continue to build on the success of our growing client portfolio.”