Sabrina Mebarki (pictured) has joined as director of auto qualitative.  She has more than 16 years’ experience in international research – in Europe, Asia & MENA. She has previously worked for agencies based in Paris, France and in London, most recently running her own business for the past eight years.

Will Knapman and Victoria Swain are also joining the automotive team.  Prior to Simpson Carpenter, Knapman was a part of the CX industry, working alongside large automotive clients to deliver customer experience trackers at MaritzCX. He will be senior research executive, responsible for trackers and quantitative ad-hoc projects.

Swain joins as a junior research executive having recently graduated with a human geography degree from University College London.