Cooperstein, who had been vice president, practice leader serving CMOs at Forrester Research since 2009, replaces Lindsay Jurist-Rosner who left to start her own business.

“Audience-based television advertising is still new to many in the media and advertising communities,” said Dave Morgan, Simulmedia’s CEO. “David has the depth of knowledge and ability to objectively engage with marketers to help them better understand what we do at Simulmedia and how it benefits everyone in the television ecosystem.

“We are very excited to have David join the Simulmedia family.”