Singham (pictured) was previously associate director for client services at Toluna and has also worked at Survey Sampling International.

Chris Atkins, managing director of Populus Data Solutions, said: “I have known Daniel for many years and with his diverse operational and sales background, he is a great fit for what we stand for in terms of trusted data collection and delivery.”

Singham added: “With recent innovations ranging from biometrics, virtual reality and the launch of the UK’s first opinion influencers rapid response panel, I could not have joined at a better time that gives me the opportunity to discuss so much with a wider market.”