Singham (pictured) previously worked at Yonder before leaving to take on a senior director at Prodege. He re-joins Yonder with a responsibility for leading the agency’s growth initiatives.

Singham will work closely with client development director Shashi Lakhani and head of omnibus Jonathan Gateson.

In addition to his day-to-day role, Singham is a member of the MRS Equality, Diversity and Inclusion council, and a mentor for Colour of Research (CORe).

Chris Atkins, managing director, Yonder Data Solutions, said: "While it is difficult to see excellent people move out of the business, it is always great to see them want to come back. Daniel has many years in the industry and his diverse operational and sales background is a great fit for our business."