Slowdown in WPP growth attributed in part to ‘geopolitical risk’
The advertising group’s reported revenue for the third quarter is £2.76bn, a rise of 3.1%. The slowdown of growth has been linked to growing concerns over geopolitical tensions and a lack of growth in the Eurozone.
Revenues in constant currency were up 10.6% compared with last year, reflecting the continuing strength of the pound against the dollar.
The group cites a number of “black swans” (unknown unknowns) such as Ebola and Hong Kong as specific geopolitical risks, as well as a number of “grey swans” (known unknowns), including fragility and lack of growth in the Eurozone and worsening prospects in the Middle East.
Full results can be found here.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments