Osborne (pictured) joins from ORC International, where he was senior research analyst, conducting market research for clients including MTV, Walmart and Kraft before becoming UK head of strategy. Prior to this, he was a communications advisor at a political research and consulting firm in Washington D.C.

He will oversee the company’s data team, including the lead data analyst and insights assistant, providing clients with knowledge to increase effectiveness in marketing, product development and customer service.

Steve Bartlett, chief executive and co-founder of Social Chain Group, said: “In an age where consumers are smarter than ever, brand marketing needs to match this intelligence, and the smart use of data is an imperative tool for this. We're thrilled to have McVal join Social Chain to expand our expertise, furthering our potential for industry firsts.”