Social Media Research
Social media has turned the traditional approach to engaging and communicating with consumers on its head. Researchers must understand how to interpret the complex relationship between consumers’ online and offline identities and what this means for findings generated using social media techniques.
Social Media Research examined how research professionals can use social media to best capture customer insights, engage with customers positively and improve accuracy of social media research findings. Key contributions included O2, YouTube, Ipsos Media CT, FreshNetworks and internet critic Andrew Keen.
View selected conference videos here
Andrew Keen, Silicon Valley-based entrepreneur, broadcaster and author
Understanding what users want from social media and how it fits into their lives
Video:
Andrew Keen
Annelies Verhaeghe, Senior Consultant ForwaR&D Lab, InSites Consulting
Assessing the validity of online research in a new world
Video:
Annelies Vernaeghe
Download conference presentations here
Sarah Everitt, Head of YouTube Research, Google and
Louise Brice, Research Director, Ipsos Media CT
Examining the latest findings from YouTube’s social media research
Charlie Osmond, Director, FreshNetworks
What’s next in social media and how can researchers tap into it?
Karen Armes, Head of Customer & Market Insight, O2 and
Francesco D’Orazio, Research Director/Head of Social Media, Face
Building accurate consumer insights from online conversations
Annelies Verhaeghe, Senior Consultant ForwaR&D Lab, InSites Consulting
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