This marks the biggest launch yet by Sprinklr and it will help companies manage paid, owned and earned media in one place. It follows from the company’s announcement in April that it was expanding from social media management to customer experience management.

It has six separate clouds, with new products in each. Social cloud includes Comprehensive & Enhanced Social Listening with access to Twitter’s data platform and Sprinklr Display can control displays from any mobile device.

Marketing Cloud has Content Marketing and Advocacy Marketing – the former bringing together strategy, execution and reporting on one platform.

Paid Media Advertising sits in the advertising cloud; Location Insights in the research cloud; Ratings and Reviews in the commerce cloud and finally, Social Care in the care cloud.

Ragy Thomas, founder and CEO, Sprinklr, said: "We’re living in a new world where the old rules don’t apply. We saw that from the start, and designed a new class of enterprise software to solve it. I’m proud to unveil version one of the CXM platform we’ve always aspired to build, giving companies – for the first time – the ability to communicate externally across channels and collaborate internally across silos to deliver more human experiences at scale."