By taking part in the programme, Opina y Acumula (Give your Opinion and Earn), Club Premier loyalty members will have the opportunity to earn points for shopping, dining or travelling through taking part in surveys. 

Club Premier has over 4m members, therefore growing SSI’s Latin-American-based panel considerably. 

“SSI’s partnership team has spent the last three years being exceptionally focused on building its B2B inSSItes solution,” said Bob Fawson, SSI chief product officer. “We continue to partner with the world’s largest loyalty programmes like Club Premier to offer their loyalty customers the benefits they value most.

“SSI seamlessly integrated our Opina y Acumula panel with Club Premier and we're excited about the opportunities the programme will offer our clients in the years to come.”