Rousseau has previously held senior marketing roles at Expedia Group and Apple.

She will be responsible for driving the next phase of the bank’s growth through brand development, customer engagement and product marketing.

Raman Bhatia, group chief executive at Starling Bank, said: "Michele’s exceptional track record in marketing makes her the ideal leader to elevate our brand and accelerate our market positioning.

"Her strategic vision and passion for customer experience will be crucial to our continued expansion."

Bhatia joined Starling as chief executive earlier this year, taking the reins from John Mountain who had been acting as interim chief executive since the bank’s founder Anne Boden announced she was stepping back from the role last year.