As part of the changes, Dr Matilda Andersson (pictured), group managing director at Strat7 Crowd DNA, and Paul Jackson, managing director at Strat7 Bonamy Finch, will take on leadership positions in Strat7.ai in addition to their existing roles.

Andersson will be responsible for AI strategy and offer at Strat7.ai, while Jackson will take on AI best practice and change management.

Sarah Askew, innovation director at Strat7 Researchbods, will also become innovation lead at Strat7.ai and work closely with engineers and data scientists to identify and manage AI opportunities across Strat7 group.

Hasdeep Sethi, senior data scientist at Strat7 Bonamy Finch, becomes data science lead at Strat7.ai and will oversee a team of data scientists to develop AI models for use across Strat7 Group.

Sethi will also work closely with Andrew Dare, chief technology officer, who will manage a team of full-stack developers and engineers.

Strat7.ai was set up two years ago to use natural language processing and machine learning to analyse unstructured online data from forums, search, social, review sites, client sales and behavioural data sets. The new roles will be carried out by senior leaders in addition to existing commitments.

Barrie Brien, chief executive at STRAT7, said: “We view AI as intrinsic to our growth strategy in helping our clients predict and act on customer-centric change. 

“Our AI leadership team has big plans with a pipeline of many new products lined up, and the intention to be at the forefront of new technology launches over the coming years.”