The chatbot will use AI to engage survey participants in interactive conversations with aims to create a more immersive and personalised survey experience in the hope of gaining verbatim responses.

Features include conversational AI, support in 20 languages, targeted questioning aimed at specific segments of respondents or parts of the survey and targeting options.

Sarah Askew (pictured), innovation director at Strat7 Researchbods, said: “By harnessing the power of AI, we aim to elevate the quality of verbatim data while simultaneously enhancing the overall survey participant experience.”