Based in the Netherlands, Truong (pictured) will be responsible for leading marketing strategies that drive growth for Stravito.

Truong was previously chief marketing officer at software-as-a-service company Surfly, and prior to that held senior marketing roles at various business-to-business and business-to-customer companies in California and Europe.

The appointment follows growth for Stockholm-headquartered Stravito in the US market, with US consumer goods brands in food, beverage, furniture and telecoms accounting for almost 40% of its business in September, according to the company.

Stravito was founded in Sweden in 2017 and also has operations in London, Amsterdam and the US.

Thor Olof Philogène, chief executive and founder at Stravito, said: “Truong is a seasoned marketing executive with over 15 years of experience supporting and scaling successful software-as-a-service companies.

“He has demonstrated an ability to apply a range of skills to accelerate growth at every organisation he’s been a part of, and he will be pivotal in continuing to drive our success.”