Stravito Assistant was released last year and uses generative AI to help organisations identify and use insights.

The tool now operates in two modes – Focus and Explore – to address differing research needs.

Explore Mode searches across an organisation’s entire research library to provide insights, with a focus on answering business questions or supporting the early stages of solving a business question.

Focus Mode is automatically applied when an individual selects a specific context of reports, videos or collections for deep analysis and strategic insights.

Stravito said that Focus Mode can read and interpret visual elements including numerical data, charts, tables and infographics to extract insights, with the aim of helping teams to compare findings, detect knowledge gaps and find themes and patterns.

In addition, Stravito Assistant has a Snapshots feature that extracts key learnings and recommendations from reports in an organisation’s library, and then provides a summary.

Multilingual support has also been upgraded to be compatible with more than 100 languages, with the tool able to recognise and respond in the same language as a user’s prompt and reference sources.

Thor Olof Philogène, founder and chief executive officer at Stravito, said: “Generative AI has increased the speed and accuracy of market research analysis at an unprecedented rate, helping businesses make informed decisions faster than ever.

“These updates reinforce our commitment to providing purpose-built AI-powered tools that help global enterprises leverage their market research to make data-driven, cost-effective decisions that fuel innovation and long-term growth.”