Previously, SBX surveys were hybrid open text and closed text experiences, but the new additions will allow photos and videos to be uploaded through a mobile app.

The addition to SBX will allow users to capture consumer photos and videos at scale to inform product development and brand positioning.

The content is automatically analysed and classified by Streetbees’ machine learning algorithms, with videos being transcribed and translated as needed.

Users can then access the findings, including the photos and videos, in a tailored, interactive dashboard.

Vidisha Gaglani, chief executive officer at Streetbees, said: “Photographs and videos convey information that is simply impossible to gather otherwise. For example, something in the background of a picture, or an individual’s behaviour while using a product, could provide invaluable insight that would otherwise be missed.

“What’s more, the AI technology that underpins SBX, translates photos and videos into business-ready, actionable insight under the guidance of its experts, so organisations benefit from both qualitative and quantitative data.”