The agreement will see Syno International use PureSpectrum’s technology to streamline data collection and improve measurement efficiency, including PureScore 4.0, PureSpectrum’s AI respondent scoring system.

Heather Hughes, senior vice-president data solutions at Syno International, said: “Quality is critical to effective measurement, and PureSpectrum’s technology allows us to deliver on that promise.

“Since utilising PureSpectrum, we’ve seen a significant improvement in response quality, with fewer removals and a more streamlined data collection process. This efficiency allows us to provide our clients with reliable insights quicker.”

Andy Cayton, executive vice-president at PureSpectrum, said: “We’re excited to continue our work with Syno International as they scale their measurement capabilities.

“Their confidence to fully trust our platform speaks to the value we provide in delivering high-quality data solutions that meet the evolving needs of the industry.”