The executive-level role will see Ahad working on driving innovation and strategic growth through the use of artificial intelligence (AI).

Ahad’s prior roles include a spell as chief digital and product officer at Toluna, as well as several roles on a fractional basis.

Michael McCrary, chief executive and founder at PureSpectrum, said: “The biggest driver of PureSpectrum’s success has been the ability to attract and retain the best and brightest talent to our company.

“Adding Phil to our team further demonstrates our passion and commitment to deliver innovative technology to insights professionals around the world.”