Perlman will have global responsibility for commercial functions across the business, and will work alongside chief customer officer Jon Evans to lead System1’s overall commercial business.

Based in Massachusetts, Perlman has held chief revenue officer roles at TVision and Jumpshot as well as senior positions at Comscore, Millward Brown and Compete.

Banks is based in Miami and will be responsible for expanding System1’s client and partner base across the US and Central and South America.

Before joining System1, Banks led US and international sales teams at The Economist Group and Comscore.

James Gregory, chief executive at System1, said: “Mike and Alex bring a wealth of respective marketing analytics, operations and sales expertise to System1, and we’re thrilled for them to be joining us at such an exciting time for the business.

“Both of their roles will be fundamental to delivering our strategic focus on growing top line revenues, particularly in the US, by building upon our recent global growth momentum and aggressively expanding our client base.”