The Tesco Retail Media Certification will help brands and media agencies get the knowledge and skills to plan, activate and measure high-impact retail media campaigns with Tesco.

The certification, available via the Tesco Media Academy, includes modules on areas such as navigating the evolving retail media landscape, leveraging data for actionable insights, creating full-funnel campaigns across in-store, onsite and offsite Tesco Media channels, and measuring and optimising campaign effectiveness.

So far, more than 250 media professionals from EssenceMediacom, Publicis Media, Wavemaker, Mindshare and Omnicom Media Group have successfully completed the certification.

Stacy Gratz, sales and marketing director of Tesco Media and Insight Platform, said: “Retail media offers an unparalleled opportunity for brands to connect with consumers throughout the purchase journey in an engaging and measurable way.

“Our new certification equips brand and shopper marketers with expert training directly from one of the industry leaders.”