TestSet’s European business will be led by Colin Turner-Kerr (pictured right), managing director, and Dina Patel (pictured left), director of operations, and will be based in London.

Ackwest Group owns TestSet, and the company’s launch into Europe will focus on consumer insights and first-party data.

Entrepreneurs and investors Hugh Davis and Keith Price founded consumer insights and marketing services acquisition firm Ackwest Group last month, with the company based in Florida.

Turner-Kerr said: “Ackwest’s investment and shared commitment to data integrity will be instrumental in our success. Together, we will deliver exceptional service and the most reliable consumer insights to our European clients.”

Keith Price, co-founder and managing partner at Ackwest Group, added: “Our strategic investment aligns perfectly with our vision for the future of data creation and underscores our belief in TestSet’s potential to modernise the European consumer insights landscape.”