The newly formed holding company is strategically funded by founders Price and Davis together with a group of private investors led by Joel Mesznik.

Ackwest Group will look to acquire, manage and expand consumer insight and marketing services companies that create uncorrupted, unbiased and human-verified data for reliable business intelligence.

The company has locations in North America, Europe and Asia.

Price said: “We are investing in building a portfolio of forward-thinking data-driven companies that leverage modern technology and exceptional talent.

“By seamlessly integrating these elements, these companies will redefine the way businesses generate and utilise data, shaping the future of the industry.”