The Insights Family said that the restructure of its senior team would see Richardson focus to a greater extent on the company’s marketing, product and innovation work.

The change at chief executive means that Maudsley (pictured) will take over day-to-day operations and oversee the delivery of the company’s international growth plans.

Before joining The Insights Family, Maudsley owned a financial consultancy firm and has held several senior finance roles.

Richardson said: “We are very proud of the consistent triple digit growth we have achieved since our inception but, for this to be sustainable moving forward, we needed to take stock and review all aspects of our business.

“Bringing experienced leaders into our business is something we are 100% committed to and I am delighted to welcome Clive to The Insights Family, enabling me to focus on finding new ways that our data and insights can be used to drive return on investment across our clients’ businesses.”