Bolcar will lead support of MRC’s audit and accreditation activities, including audits of services in various media and advertising measurement lines.

The work will have an emphasis on digital, but also including television, radio, print, out-of-home and cross-media measurement, as well as other emerging measurement methodologies.

Bolcar will also support standards setting activities including research, data analytics and organising feedback, as well as representing the MRC to internal and external constituencies.

Before joining the MRC, Bolcar was most recently senior manager, sales development, at SiriusXM/Pandora, where she was responsible for leading audio strategy, strategic partnership agreements and cross-platform audio programmes.

George Ivie, executive director and chief executive at the MRC, said: “With the need for accreditation growing, and with the scope of standards that the MRC now audits against broadening, we are looking forward to benefitting from Hannah’s experience as we enhance the support we provide to the industry and MRC members.”