The NPD Group appoints senior sales role

US — Global information company The NPD Group has hired Lori Gerber as senior vice-president of sales for North America.

An IBM veteran with 17 years experience in solution-based selling, she will be based in the firm’s Port Washington, NY headquarters and will report to Tim Bush, group president, Americas commercial businesses.

Gerber will be responsible for developing and leading NPD’s sales strategy, including its advanced modelling and analytic services, across more than 20 industries in the US, Canada and Mexico. 

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