Cheryl Gotthelf (pictured) will lead the US business as managing director. Gotthelf’s career includes stints at Chorion, Scholastic Media, Nickelodeon’s Noggin and Sesame Workshop.

The Pineapple Lounge founder Emma Worrollo said: “It’s a really exciting time for kids and family brands that get it right, and I’m delighted to launch The Pineapple Lounge in the US and to have Cheryl at its helm. There are more opportunities than ever for parents to connect and share with their children, and these dynamic and collaborative relationships kids are building with brands are really exciting to be part of.”