ThinkNow expands demographic focus
Its repositioning to a culturally-integrated research agency has come as a result of changing client requests.
Mario Xavier Carrasco, ThinkNow Research’s managing partner, said: "With the success of our Millennial Project Research initiative over the past year and a half which was inclusive of Hispanic, African-American, Asian and non-Hispanic white millennials, we have had a surge in our clients asking us to research more diverse audiences beyond US Hispanic.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments